From Sun Bum

Our Cruelty-Free Blonde Purple Shampoo is like a magic potion for natural and color-treated blonde and brown hair. With Blue Spirulina, Violet extracts and Banana, it gently cleanses and tones our hair, while helping it stay soft and hydrated.

With our purple shampoo for blondes and brunettes, you get: DMDM-H Free, Sulfate Free, Vegan, Cruelty Free, Gluten Free, Color Safe, Paraben Free, Phthalate Free, SLS/SLES Free, UV-Protecting